The saga continues. After
informing us in September that the IAC-owned
Bloglines was to be shut down permanently,
Ask.com (the IAC property that operates Bloglines) has resurrected the troubled RSS feeder, the company tells TechCrunch exclusively. IAC has
licensed the property to an unlikely new patron:
MerchantCircle, an online marketing network for small business owners. Financial terms of the deal were not disclosed but we do know that the deal was sort of in the family?IAC
invested in MerchantCircle back in 2007. We are told Ask.com will maintain the current Bloglines service until December 1 of this year, after which the service will be transitioned to MerchantCircle. IAC and Ask.com put Bloglines out of its misery after a
tumultuous history. Bought by IAC's Ask.com in February 2005 for around $10 million, the site has been
in trouble, facing competition from
Google Reader and
a shift away RSS to realtime news streams.
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