mySpoonful is a curated �website and email newsletter geared towards indie music fans who are too busy to trudge through more extensive sites like Pitchfork and Hypem. Says founder Dan Cohen,
"There's a lot of newspapers and blogs that kids have to read to keep up with the cool kids. We're aiming at a different audience, a lot of people that are busy that are working and that have families but still pride themselves in saying 'I've heard of Pepper Rabbit or Best Coast or things like that.'" Offering just a "spoonful" of music content, the mySpoonful team (which includes Cohen, Stacey Horne and Amos Schwartzfarb) choose �a new artist �and a free song download about three times a week, posting it to the site and sending out the newsletter on Tuesday, Wednesday and Friday.�
"We're like the web version of the employee at the indie record store that always knows what new bands to listen to," says Cohen.
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