When I first read the new that Amazon would begin selling an ad-supported Kindle, my heart sank. This is the beginning of the end, I thought. But that was only because the Businessweek article about the change left out one key detail: the ads will not be shown during the reading experience. Jason dug up those details. Amazon will only being showing the ads on the Kindle home screen and on the screensavers, which is great. In exchange, people will be able to buy a Kindle for $25 cheaper ? $114. An attractive price, no doubt. But it's also ones that begs the question: why on Earth not go to the killer $99 price point?! Imagine a Kindle for $99. There would be a frenzy.�Amazon would sell so many of them.
FAIRCHILD SEMICONDUCTOR INTERNATIONAL FAIR ISAAC FACTSET RESEARCH SYSTEMS
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